Ads 'N Sports.

The world is filled with ads. Buy Buy Buy, Be a Man, Be a Woman, etc. Needless to say I am sick of ads.

At the place I work there is a runner. He runs all the time and even received permission to have his running magazine sent to his work address. Last months magazine  was in the trash. It was not dirty and I had some free time so I started to read it. 

I noticed that the majority of articles were small and few in between large ads for running shoes. They were full of sharp colors and contrast. The working was large but simple words like "RUN" "LIVE" and "BE MORE".

I found that I was starting to look at the shoes as something that I needed...then wanted. It was interesting as first of all I am not a runner (or even athletic).

Then I looked at the shoes I was wearing. Even though I bought them at the shoe discount store I reflected on why I had bought them. It was because between two identical pairs, this color configuration was the one on the poster as I had entered the store.

The power of ads with sports cannot be denied with me anyway.

- BOOK